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Vom optimierten Selbst erzählen. : Überlegungen zum transmedialen Phänomen der Instagram-Influencerin
Within the last three years, cultural influencers have utilized the rapidly evolving social digital platforms to become a mass phenomenon in the realm of social media. With their influence has come a profound shift in consumer behavior and hence in corporate marketing and sale strategies. These pioneers…
Bergische Universität Wuppertal: Wuppertal : Univ.
